President of Exotic Pop | Founder of Cremegawds | Mr. Indian Hair
"We added the music, the art, the culture. It's a status symbol."
A Houston pioneer building an empire rooted in culture, community, and excellence.
From the legacy of Imam Eugene and Dr. Daa'iyah Farooq, Kehlin emerged as one of Houston's most versatile entrepreneurs. His journey spans premium hair extensions, revolutionary beverages, and streetwear that defines a generation.
With Exotic Pop, he turned a love letter to Houston into a $6 million business with celebrity clients including Travis Scott, Drake, Lil Wayne, and Snoop Dogg. With Cremegawds, he captured the essence of DJ Screw culture in premium apparel.
President
Revolutionary beverage company featuring rare sodas and celebrity collaborations. Pepsi licensing deal for DJ Screw, Big Moe, Fat Pat, and Big Hawk tribute bottles.
Founder
Premium Houston streetwear brand born from DJ Screw culture in the early 90s. "A being or thing that exemplifies the best of anything."
Owner
Premium virgin Indian hair extensions sourced directly from temples in India. Cuticle-aligned, quality-controlled for maximum satisfaction.
Family Business
Hand sanitizer company founded by King Farooq during COVID-19. Changing the narrative about young Black entrepreneurs.
Documentary featuring Charleston Wilson and Kehlin Farooq's Exotic Pop journey.
WATCH"People will pay this Houston company $50 for a soda, and Paul Wall and Travis Scott are customers"
READMayor Sylvester Turner declared January 4, 2021 as "Exotic Pop Day" in Houston.
Following in the footsteps of community pioneers Imam Eugene and Dr. Daa'iyah Farooq, the family has built an empire of Houston businesses.
Zayd's Naturally Natural Hair Studio
Cupcake Kitchen Houston
Germatize | Texas Southern Basketball